Winning E-Learning Proposals

• Provides practical tips and techniques for conceptualizing winning ideas, writing winning proposals, and staging winning presentations
• Delineates the ten steps in the E-Learning Business Acquisition Process and illustrates how to make significant profits in the competitive e-learning industry using Kapp’s proven methods for effective proposals
• Covers e-learning standards, certifications, budget concerns, ROI, legal considerations, and project management
• Demonstrates how to win business from organizations that need e-learning to solve their problems and make a solid business case to internally sell e-learning to top executives
• Includes checklists, actual examples from successful e-learning proposals, and real cases where these methods have led to success
• WAV downloadable sample templates, worksheets, RFPs, bidder’s conference questions, and proposals — available from the Web Added Value™ Download Resource Center at www.jrosspub.com

Karl M. Kapp, Ed.D., CFPIM, CIRM, is a leading expert in the field of e-learning, Assistant Director of the well-known and prestigious Institute for Interactive Technologies and Associate Professor at Bloomsburg University, where he teaches classes on writing winning e-learning proposals. Dr. Kapp earned his doctorate of education in Instructional Technology from the University of Pittsburgh. He is an experienced practitioner and consultant on retainer with several e-learning software firms and is the software editor of the trade magazine APICS -The Performance Advantage. Dr. Kapp has hundreds of published articles to his credit and has published several successful books. He is a popular speaker at both national and international learning conferences.

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